Total number of votes: 0

O2 chosen as Website of the Year 2014

The winners of the 2014 edition of the Website of the Year award – Britain’s most important people’s choice award for websites – are revealed on websiteoftheyear.co.uk.

This year, 228 websites were nominated in 19 categories. More than 134.000 votes were cast between the 22nd of September and the 31st of October.

O2 is chosen as ‘Website of the Year 2014’ in the United Kingdom because of its content, navigation, design and recommendation intention. In each category there are two prizes to win: the title ‘Best Website of the Year’ is provided to the website with the highest average score on content, navigation, design and recommendation intention. The title ‘Most Popular Website’ is provided to the website with the highest number of votes.

Automotive
Most Popular Website: Toyota
Best Website: BMW
Banking & Investment
Most Popular Website: Barclays
Best Website: Santander
Career & Education
Most Popular Website: Magna Carta College
Best Website: University of Birmingham
Charities
Most Popular Website: RSPCA
Best Website: RSPCA
Communities
Most Popular Website: WAYN
Best Website: Free Postcode Lottery
Comparison
Most Popular Website: PriceRunner
Best Website: uSwitch
Consumer Electronics
Most Popular Website: Apple
Best Website: Apple
Consumer Goods
Most Popular Website: Coca-Cola
Best Website: Coca-Cola
Dating
Most Popular Website: Badoo
Best Website: eHarmony
Health
Most Popular Website: What Doctors Don’t Tell You
Best Website: Patient.co.uk
Insurance
Most Popular Website: Zurich
Best Website: Zurich
Leisure & Travel
Most Popular Website: hotel.info
Best Website: TripAdvisor
Media
Most Popular Website: BBC
Best Website: BBC
News & Information
Most Popular Website: The Guardian
Best Website: The Guardian
Shopping
Most Popular Website: Amazon
Best Website: Ocado
Sports
Most Popular Website: Arsenal
Best Website: Arsenal
Telecom
Most Popular Website: Vodafone
Best Website: O2
Utility
Most Popular Website: British Gas
Best Website: First Utility
Weather & Traffic
Most Popular Website: Weather Wherever
Best Website: Weather Wherever
The Website of the Year election is the online public award of the year which singles out the best and most popular websites in 19 categories. The award is independent and objective and is organized by MetrixLab, a global provider of consumer insights and marketing analytics.