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Zylom chosen as Website of the Year 2012

The winners of the 2012 edition of the Website of the Year award - Britain’s most important people’s choice award for websites - were revealed during the festive Award Night at The Brewery in London.

Zylom is chosen as ‘Website of the Year 2012’ in the United Kingdom because of its content, navigation, design and recommendation intention.

This year, 193 websites were nominated in 22 categories. More than 87700 votes were cast between the 1st of October and the 9th of November.

In each category there are two prizes to win: The title ‘Best Website of the Year’ is provided to the website with the highest average score on content, navigation, design and recommendation likelihood. The title ‘Most Popular Website’ is provided to the website with the highest number of votes.

The following websites are the winners of the 2012 Website of the Year award:

Category Best Website Most Popular Website
Automotive BMW Toyota
Career CV-Library.co.uk Monster
Communities & Social networks WAYN WAYN
Dating Match.com Match.com
Educational University of Oxford University of Oxford
Entertainment YouTube YouTube
Finance MoneySavingExpert.com MoneySavingExpert.com
Games Zylom Zylom
Health & Well being WebMD NHS Direct
Charities Body & Soul Unicef
Housing & Interior Laura Ashley IKEA
News & Information CNN BBC News
Government Transport For London Transport For London
Leisure & Travel British Airways TripAdvisor
Sports Arsenal.com BBC Sports
Telecom Vodafone Vodafone
TV & Radio Discovery Channel Discovery Channel
Comparison MoneySupermarket.com MoneySupermarket.com
Mobile Website Yahoo Mobile

The Website of the Year award is the online people’s choice award initiative by online market research agency MetrixLab and Emerce.