O2 chosen as Website of the Year 2016

The winners of the 2016 edition of the Website of the Year award - Britain's most important people's choice award for websites - are revealed on websiteoftheyear.co.uk.

This year, 228 websites were nominated in 19 categories. Nearly 100,000 votes were cast between the 3rd of October and the 11th of November.

O2 is chosen as ‘Website of the Year 2016’ in the United Kingdom because of its content, navigation, design and recommendation intention. In each category there are two prizes to win: the title 'Best Website of the Year' is provided to the website with the highest average score on content, navigation, design and recommendation intention. The title 'Most Popular Website' is provided to the website with the highest number of votes.

The following websites are the winners of the 2016 Website of the Year award:

Overall winner
O2
Automotive

Best Website
BMW

Most Popular Website
Auto Trader
Banking & Investment

Best Website
Barclays

Most Popular Website
PayPal
Career & Education


Most Popular Website
Wikipedia
Charities


Most Popular Website
RSPCA
Communities


Most Popular Website
Free Postcode Lottery
Comparison

Best Website
uSwitch

Most Popular Website
Knowyourmoney
Consumer Electronics

Best Website
Apple

Most Popular Website
Apple
Consumer Goods

Best Website
Dove

Most Popular Website
Coca-Cola
Dating

Best Website
EliteSingles

Most Popular Website
Badoo
Insurance

Best Website
Admiral

Most Popular Website
Admiral
Leisure & Travel

Best Website
HolidayPirates

Most Popular Website
HolidayPirates
Media

Best Website
TVC NEWS

Most Popular Website
BBC
News & Information

Best Website
The Guardian

Most Popular Website
MSN
Shopping

Best Website
HotUKDeals

Most Popular Website
HotUKDeals
Sports

Best Website
Arsenal

Most Popular Website
Arsenal
Telecom

Best Website
O2

Most Popular Website
Lycamobile
Utility

Best Website
OVO energy

Most Popular Website
British Gas
Weather & Traffic

Best Website
Google Maps

Most Popular Website
Google Maps

The Website of the Year election is the online public award of the year which singles out the best and most popular websites in 19 categories. The award is independent and objective and is organized by MetrixLab, a global provider of consumer insights and marketing analytics.

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